While most are familiar with SEO, or Search Engine Optimization, the use of the search engine to spearhead your marketing campaign, and get your business more visibility and sales; SMO or Social Media Optimization is a means of maximizing your company’s web presence using the expanding world, and expansive reach of social media.
At Caymana Consulting, we provide our clients with the most online visibility, and the best SEO results in the industry! Our methods are unique, effective and constantly changing to keep up with the ever changing search engine and its algorithms.
By having a similar versatility we are able to use social media to vastly improve your online footprint, creating an environment in which our clients have the highest chances of success and business growth.
Through careful, strategic creation, daily management, and strong consumer connectivity, we are able to:
- strengthen your brand & identity
- facilitate lead generation
- improve visibility
- further your connection to the consumers in need of products and services.
Why Do You Need SMO?
In the internet is constantly changing, and evolving. And with such evolution, an organization must be adaptive and versatile enough to evolve with it, in order to survive and reap the benefits of a digital world.
As time goes on, the lines between Social Media and the Search Engine are constantly being blurred. Developers are creating new, innovative methods of integrating the two, and creating a cross-platform synergy, that ensures the two must be marketed in unison.
Social Media in the Search Engine
Social Media has grown far past the point of a tool for communication. Most people get most of their news, and new content from social media these days. Social media therefore fosters the discovery a new content, similar to that of search engines like Google.
The marketing experts at Caymana use social media sites, as a means to build links that will further populate the search engine, and provide another avenue for you to convert leads into concrete sales.
Keywords & Hashtags
Now more than ever Social Media Marketing has adopted the use of keywords to help group similar brands, and help users find the content they want more efficiently. We strategically use hashtags to make social media content more visible, targeting the consumers who are already searching for similar products & services. This VASTLY increases an organizations likelihood of converting leads into sales, and targets their efforts to QUALITY consumers who are already interested in their products & services.
Our Steps to Quality SMO
We use the following steps to maximize client’s SMO. This method allows us to ensure that social media growth extends to overall growth of any business, in any industry.
- establish concrete social media goals for you business.
- focusing on the social platforms that add value to your business, and help connect you most consumers are interested in products services.
- creating exciting, engaging content, that fosters new leads, and nurtures your old ones, into paying customers.
- identify all the possible social opportunities that allow your brand to be seen in light you want.
- engage followers, fans, and subscribers. engaging these prospective consumers creates a bond, sense of loyalty amongst your follower-ship, portraying organization in more caring responsible light.
- analysis of past campaigns this allows us to track the success certain efforts, and let decide whether continue or abandon them opening door for possible improvement.
Some of our additional SMO services include:
- creating flyers, and custom info graphics to post on social media
- optimizing social media profiles for discovery and more
- optimizing social media content
For more information on how SMO can grow your business contact Caymana Consulting today.