In today’s digital world, reviews are a vital aspect of any organization’s narrative – in many cases, truthful or not, online reviews can paint a picture of a brand and drastically effect its narrative in the eyes of prospective consumers. Considering this, helping to manage and properly curate a brand’s reviews is a vital piece of the digital marketing puzzle, illustrating that company in a positive or negative light.
With years of experience in the realm of digital marketing, the team at Caymana Consulting has helped countless businesses, both large and small properly track, monitor and manage their reviews – across different mediums including Google, Yelp, Trust Pilot, and many different social media platforms.
The Importance of Reviews
Whether you’re looking for the right hotel to stay at on a family trip, booking a reservation for a romantic dinner, or choosing which brand of laptop to buy for a Christmas present – reviews will almost certainly play a key role in your buying decisions. And just the same as online reviews have influenced where and how you plan on spending your money, the same goes for your prospective clientele as well. In some cases, one negative review, placed in the wrong spot, can make the difference between a lifetime customer and someone choosing to spend their money somewhere else.
According to research, over 95% of shoppers read online reviews before deciding on a purchase – this can drastically affect your website’s conversion rates. Therefore, it is vital that you have a team like Caymana Consulting, on your side that can take advantage of each and every user-generated review and use them to your advantage.
Keeping Track is Key!
The fact is that no matter what industry you might be in, third-party review sites have made it easier than ever for your clientele to leave you reviews – both positive and negative. And while it seems like there’s a new review site popping up every other week, it is the job of your marketing team to keep tabs on what your client-base is saying about you, both good and bad. While many consider reviews to be a part of the customer service leg of a company, in reality, each and every review should be treated like a new marketing opportunity, as positive reviews are one of the best ways for you to garner new customers. And that’s where having a team like Caymana Consulting on your side comes in handy – as we can bolster the placement of positive reviews, even adding them to a Testimonials section of your website – ensuring more individuals are able to see your quality customer service in action. In some cases, even negative reviews can be used as an opportunity to show prospective clients how you and your organization can handle such issues, and how you might treat someone who has less than good things to say about you.
Curating & Collecting Reviews
According to research, for a customer to leave a review, whether it be good or bad, they are almost always triggered by exceptionally positive or exceptionally negative customer service experiences. In either situation, its important to get ahead of the curve, and compel customers who have had a good experience to write you a review, using the platform you deem to be your favorite.
For instance, one of the most important things you can do as a business, is to identify those customers who have had a good experience working with your organization, and gently ask them to leave a review – again, using the platform of your choice. If the interaction was truly positive, sending this client a simple link – whether it be to your Google page, or a testimonials section of your website, by sending a simple email containing a ready-made link, the team at Caymana can help you to curate an area in which your clients can leave their most positive experiences.
As the years go on, online reviews are becoming more and more important to the growth and stability of your business. Let the team at Caymana Consulting help you to grow your brand, one positive review at a time!