In the long history of Caymana Consulting we have gained a growing client list that is constantly evolving and changing with the times. From retail and online sales to hospitality, food service, and healthcare, our team has engineered the perfect combination of strategies to service clients across multiple industries with a high level of effectiveness and tangible results. Despite such versatility and our proven results, we specialize in offering marketing solutions to those in the ever-growing fields of aesthetics & aesthetic medicine. In today’s world aesthetic medicine is all the rage, people from all walks of life are seeking different forms of cosmetic enhancement – looking to improve on their looks and enhance certain aspects and features of their face & body.
Dermatologists, Surgeons, Estheticians & More!
In years past such enhancement was almost exclusively for the rich and famous. However, due to lower prices, the advancement in medicine, and the spread of information made possible by the internet, no matter your age, race, or budget – you are able to easily improve upon your looks. At Caymana we break down our aesthetic medicine clients into two main groups, those providing cosmetic enhancements and those providing cosmetic wellness.
With how the industry has grown, there are fewer barriers to entry than ever before. Anyone with the knowledge and qualifications can break into the industry and carve out their own niche. Our aesthetics clients are varied and come from all types of backgrounds; plastic surgeons, dermatologists, medical spas, estheticians, and even general practitioners are all providing procedures and services looking to grab their slice, of the aesthetic pie. So, it goes without saying, that the competition out there is fiercer than it has ever been before, and to truly gain the edge and grow your business in such a competitive field, you need every advantage you can get.
Identify Your Consumer
With Caymana Consulting at the helm of your marketing solutions, we provide you with an unmatched level of experience, and in-depth knowledge of the aesthetics market and how it functions. Through our experience with our already extensive list of plastic surgeons, dermatologists, and medical spas – we have identified and thoroughly profiled the aesthetic consumer and understand precisely what factors and marketing solutions best influence their buying decisions. At Caymana Consulting we believe one of the most important parts of marketing in the aesthetic industry is identifying the consumer. Today, the aesthetics consumer could be anyone from a teenage boy to your own grandmother. Luckily, our years of data and constant implementation of new research, provide us with in-house growth and trend reports to segment the audience and paint an accurate picture of your consumer – no matter what service, product, or procedure!
Once we are able to identify and analyze the target audience, using aggregate data, and our extensive software solutions, we are able to tailor each aspect of your online footprint toward engaging that specific segment of the market. Using social media marketing, email & newsletter marketing, to our search engine optimization, and more – we ensure that the right message is directed to the right consumer, helping to inform and educate them on you and your brand while taking the necessary steps to influence their buying decisions along the way. If you are a plastic surgeon, dermatologist, or medical spa owner – looking to grow your business by targeting more consumers, and converting leads at a more efficient rate, contact Caymana Consulting today.
