Do you often think why your competitor is earning more customers? Well, the answer may be because he/she is working with new techniques and technologies to market his business. Maybe Your competitor is selling services in a more innovative and interesting manner. Confused? Don’t be, because we are talking about Video Marketing.
Yes, you heard it right. Marketing your brand and services through video will help you capture the attention of your prospective clients with ease thus converting them through the funnel. But are you unaware with this game-changing tactic? Let us help you with this.
Video marketing is not a complex field; rather it is a simple and easy way to market your services. With life becoming busy, people are learning more about the WWW world and have become more internet savvy to find answers to their questions and the services they require. This is when videos help the customers know more about your brand in an easy and concise manner. Apart from this, videos also help a company to increase their search engine ranking, open rates, click-through rates and conversions.
When it comes to Video Marketing, there are 5 important things that you should consider while planning your strategy. Ready to learn about them?
Determine Your Audience.
When starting with a video marketing mission, the first and the most important step is to determine your audience. What’s the message you are trying to spread? How will your customers benefit from it? What are you trying to accomplish and with whom? Therefore, you need to have an answer to all these questions when you decide to make a video. Also remember to have a well-defined concept that will connect with your audience.
Who is responsible for creating videos and the schedule?
While creating high-quality videos can become quite a task, hiring a person or having an in-house videographer who is solely responsible for creating video content is always a good idea. Start by assessing your requirements and resources and indulge in the creative work of creating videos. Moreover, just as you time your Facebook posts or tweets, it is always a good idea to schedule your videos. Space out the videos evenly and use them to create interest. By scheduling your videos, people will know when to expect a new a new release.
Tips and tutorial is a great way to start.
One of the best ways to connect with your prospective clients is to post tutorial and tips videos relevant to your business. While you may feel like you are telling your secrets to the world, but you will be actually establishing yourself and gaining customer’s trust. For instance; if you are running a salon, you can probably share styling and makeup tips with your customers. Or if your company sells appliances, you can always share a demonstration on how to use the appliance as people are always looking for these kinds of videos.
Video engages even the not-so-interested-buyers.
Videos offer a great chance for the consumers to learn about new things and it is super easy to consume. Customers often cases do not have ample time to read long product descriptions, long paragraphs defining services, but everyone can take timeout to look at 6-seconds or 10-seconds video defining your services. Thus this is the most important driving force that engages even the laziest buyer.
Call To Action
One of the biggest mistake most of the marketers end up making is creating an amazing video without a call-to-action ( CTA) line. Customers may enjoy your video, but if you have not attached a convincing CTA, your customers will not know what to do after watching the video. Thus all your hard work will be of no use. Remember just a few words at the end of the video can convert your customers through the sale funnel. So make sure you do not forget the call-to-action.
If you are planning to market your brand through videos, hire the experts. Caymana Consulting is always ready to help you. Contact us today!