Glint Multipurpose Cleaner Case Study
Backed by a team with over a decade of experience in the research and development of quality herbal cleaning products, Glint Multipurpose Cleaner is one of the most innovative chemical-free cleaners on the market today. Despite its efficacy and its eco-friendly formulation however, the team behind Glint have struggled mightily in the marketing and promotions of their product. After many failed marketing campaigns, working with a laundry list of agencies and marketing professionals – Glint was finally introduced to our team at Caymana Consulting.
With years of experience working with retail products and ecommerce brands across the country, the team at Caymana knew precisely what was needed to improve the reach of Glint Multipurpose Cleaner and its brand. We provided a number of services including:
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Prior to working with our team, the branding for Glint was anything but concise. We developed a strong brand that spoke directly to Glint’s prospective consumers, those looking for eco-friendly, chemical-free products – often new parents, moms in particular, and pet owners looking to keep young children and pets safe from harmful products. In addition, we rebranded Glint with the catchy name and slogan Glint Away and implemented the term “Glint it Away” on many marketing materials.
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At Caymana, we believe a strong, dynamic website and quality SEO campaign is the backbone of any marketing campaign. We rebuilt the Glint website from the ground-up, implementing cross-platform technologies that allowed for more ease of access to users on all types of browsers, PCs, and mobile devices. We implemented more engaging, keyword-rich content throughout the site to increase organic traffic. In addition, we identified the importance of social media to eco-friendly brands like Glint and did a full revamp of all their social media accounts in order to boost sales and connect with consumers moving forward.
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Our team identified consumer education as a key factor for driving sales and conversions for the Glint brand. In order to educate prospects on the safety, efficacy, and versatility of the Glint product, we developed physical brochures and mailers, and created short commercials and video materials that would be used both online and off.
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A product like Glint is often imitated – therefore filing strong trademarks was a vital step for our team. We assisted the Glint team in filing national trademarks that prevented others from copying their product and cutting into their market share.
With years of experience working with retail products and ecommerce brands across the country, the team at Caymana knew precisely what was needed to improve the reach of Glint Multipurpose Cleaner and its brand. We provided a number of services including:
Services |
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Prior to working with our team, the branding for Glint was anything but concise. We developed a strong brand that spoke directly to Glint’s prospective consumers, those looking for eco-friendly, chemical-free products – often new parents, moms in particular, and pet owners looking to keep young children and pets safe from harmful products. In addition, we rebranded Glint with the catchy name and slogan Glint Away and implemented the term “Glint it Away” on many marketing materials.
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At Caymana, we believe a strong, dynamic website and quality SEO campaign is the backbone of any marketing campaign. We rebuilt the Glint website from the ground-up, implementing cross-platform technologies that allowed for more ease of access to users on all types of browsers, PCs, and mobile devices. We implemented more engaging, keyword-rich content throughout the site to increase organic traffic. In addition, we identified the importance of social media to eco-friendly brands like Glint and did a full revamp of all their social media accounts in order to boost sales and connect with consumers moving forward.
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Our team identified consumer education as a key factor for driving sales and conversions for the Glint brand. In order to educate prospects on the safety, efficacy, and versatility of the Glint product, we developed physical brochures and mailers, and created short commercials and video materials that would be used both online and off.
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A product like Glint is often imitated – therefore filing strong trademarks was a vital step for our team. We assisted the Glint team in filing national trademarks that prevented others from copying their product and cutting into their market share.
RaoSu / GAC Restaurant Corp Case Study
As a full service marketing agency and business consultancy, Caymana Consulting strives to create a 360-degree marketing plan for clients. In 2023, one of our newest clients was GAC Restaurant Corp - a restaurant group looking to develop a trendy Hotpot & Sushi restaurant and bar, located in Midtown Manhattan, in close proximity to Time Square, and Penn Station.
The biggest challenge for us with GAC Restaurant Group was developing a trendy, midtown hotspot from the ground up – all within a tight timeframe for launch. This included everything from choosing a name, logo, and the establishment’s full interior design concept, to developing an attractive website, social media platforms, food delivery services, a bar menu, and much more.
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Prior to working with our team, the branding for Glint was anything but concise. We developed a strong brand that spoke directly to Glint’s prospective consumers, those looking for eco-friendly, chemical-free products – often new parents, moms in particular, and pet owners looking to keep young children and pets safe from harmful products. In addition, we rebranded Glint with the catchy name and slogan Glint Away and implemented the term “Glint it Away” on many marketing materials.
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At Caymana, we believe a strong, dynamic website and quality SEO campaign is the backbone of any marketing campaign. We rebuilt the Glint website from the ground-up, implementing cross-platform technologies that allowed for more ease of access to users on all types of browsers, PCs, and mobile devices. We implemented more engaging, keyword-rich content throughout the site to increase organic traffic. In addition, we identified the importance of social media to eco-friendly brands like Glint and did a full revamp of all their social media accounts in order to boost sales and connect with consumers moving forward.
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Our team identified consumer education as a key factor for driving sales and conversions for the Glint brand. In order to educate prospects on the safety, efficacy, and versatility of the Glint product, we developed physical brochures and mailers, and created short commercials and video materials that would be used both online and off.
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A product like Glint is often imitated – therefore filing strong trademarks was a vital step for our team. We assisted the Glint team in filing national trademarks that prevented others from copying their product and cutting into their market share.
With years of experience working with restaurants across NYC, the team at Caymana was well versed in digital marketing for such an industry. We provided a number of services including:
Web development and SEO is our bread and butter at Caymana. For RaoSu, we developed an attractive, engaging site, with quality content and brilliant imagery that truly explains the RaoSu story. In addition, we implemented a multi-platform social media campaign for RaoSu, across Instagram, Twitter and Facebook to spread the word and help them engage with their clientele.
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As a full service marketing agency, the team at Caymana can help consult in every aspect of your business’ development. The designers at Caymana helped choose everything from tables, chairs, and seating arrangements, to woodwork, cabinetry, interior lighting and more. Our goal with RaoSu was to implement modern, simplistic Japanese looks, while still maintaining a feel of authenticity and an attractive ambience that patrons would enjoy while they eat. This was an especially challenging undertaking, as RaoSu would be serving traditional Japanese hotpot, meaning there would be cooking and heating units at the tables.
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Alongside Mixologist, Joel Puntial of Small Batch, Caymana was able to help craft the perfect cocktail menu for RaoSu and its future patrons!
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While RaoSu prides itself on being a sitdown establishment, where friends, families, and colleagues can come together – they really were looking to implement food delivery and to-go services into their operations. The team at Caymana Consulting, worked directly with their contacts at companies like Doordash, Uber Eats, Grubhub and more to streamline the process and make them all available by the tight launch date. Plus, the Caymana team worked to integrate restaurant growth platforms such as GetSeated and Resy into the RaoSu marketing plan.
